Personalized Brand Consulting and Mentorship
The Comprehensive Business Start-Up Curriculum: 10 Immersive Modules
The Brand Mentoring Program offered by Paul Bros Consulting is a comprehensive initiative solely dedicated to addressing the specific business requirements of its mentees. Led by the CEO, who possesses experience spanning 14 years in Sales, Management, Operations, Branding, Marketing, and Advertising, this program aims to equip participants with the necessary tools, strategies, frameworks, and business models tailored to their unique business ideas.
The program's approach involves blending theoretical concepts with practical applications, ensuring that the mentees can effectively integrate the learned principles into their respective business ventures.
Each session comprises 2.5 hours of personalized face-to-face interactions with the CEO for mentees based in Tamil Nadu and Kerala, while those from other cities participate through virtual sessions.
To foster continuous learning and practical application, the program is structured to conduct one session every 10 days. Additionally, mentees are assigned homework and assignment sheets after each session, reinforcing their understanding, and enabling them to apply the acquired knowledge to their specific business contexts.
Through this comprehensive Brand Mentoring Program, Paul Bros Consulting aims to provide mentees with a solid foundation in branding, marketing, and advertising, empowering them to develop and execute effective strategies that drive the success of their businesses.
Program Overview
Session 1 - Discover
Session 1 - Discover
Session 1 - Discover
Your Personal DNA Analysis
- Your Personal & Professional Purpose.
- Your Strength.
- Your Potential.
- Your Resources.
- Your YOUniques.
Session 2 - Ideate
Session 1 - Discover
Session 1 - Discover
Your Inspiration to Start
- Validate Your Idea.
- Identify Your Niche.
- Do your skills & experience fit with your idea.
- Define Your Value Proposition.
Session 3 - Research
Session 1 - Discover
Session 3 - Research
Figure out for yourself, don’t assume.
- Entrepreneurial Education.
- What is your YUI (Your Unique Innovation).
- Product Surveys.
- License Requirements.
Session 4 - Plan
Session 5 - Supply Chain Management
Session 3 - Research
Think hard before you begin.
- Personal Assessment.
- Plan Your Investment.
- Construct an Intelligent Revenue Model.
- Break Even Point.
- Start – Up Cost.
Session 5 - Supply Chain Management
Session 5 - Supply Chain Management
Session 5 - Supply Chain Management
Your direction! What going on around you
- Markets – Define a Market Need
- Consumers – What are their pain points, ability to pay, lifestyle & habits.
- Competition – What is their offer & What is your Competitive Advantage
- Trends – What’s Popular Today
Session 6 - Strategize
Session 5 - Supply Chain Management
Session 5 - Supply Chain Management
Defining YOU as a Thought Leader
- Personal Footprint Business Goals structure
- Creating a Life Time Value of your Customers
- Framing Your Specialty & Expertise
Making your business Saleable
Session 7 - Develop
Session 7 - Develop
Session 7 - Develop
A Brand Story
- Brand Identity
- Brand Personality
- Customer Avatar
- Brand Positioning
Session 8 - Execute
Session 7 - Develop
Session 7 - Develop
Making you ready to be bought.
- Packaging your communication
- Digital Brand Story
- Setting up & reviewing your online presence
- Making you sales ready
Session 9 - Promote
Session 7 - Develop
Session 9 - Promote
Your path to customers
- Road map to automate your distance to customers.
- Let your customers find you.
- Get Popular within your audience.
Session 10 - Launch
Session 10 - Launch
Session 9 - Promote
Your first experience with actual customers.
- Getting all pieces together for Pilot Project.
- A handy start –up Kit ready to kick start.
- Your Brand Name, Stationery, Website, Company Profile, Services – Well Defined!
Paul Bos Consulting presents a comprehensive program designed to equip participants with the essential skills required for successful business start-ups. The program caters to both aspiring entrepreneurs and existing business owners, regardless of prior experience.
Here are the key highlights:
Prerequisites and Eligibility:
While no prior experience is required, the program is tailored for individuals possessing the core traits of budding entrepreneurs: passion, focus, and a willingness to work hard.
Existing business owners can also greatly benefit from this program.
Program Benefits:
Participants will gain invaluable business acumen to navigate the journey from ideation to market entry. The curriculum covers crucial aspects, including:
- Actively engaging with customers to understand their needs and preferences for product development and delivery.
- Gathering, evaluating, and leveraging customer feedback to strengthen products, marketing strategies, and business models.
- Implementing effective customer relationship management practices through the three phases: acquisition, retention, and growth.
- Identifying key resources, partners, activities, and distribution channels essential for product delivery to customers.
- Calculating direct and indirect costs associated with product delivery.
Program Resources:
Participants will receive a comprehensive workbook and worksheets comprising over 20 branding exercises and scripts. These resources serve as a practical toolset, designed to mitigate risks and enhance the probability of success for their business concepts.
Timeline:
Upon enrollment, participants must complete the 10 sessions within 150 days from their first session. Failure to do so will result in the expiration of the consultation on the company's calendar.
Through this program, we empower participants with the knowledge, skills, and resources necessary to navigate the entrepreneurial journey successfully, transforming their business ideas into thriving ventures.
